Insights

What we're learning, written down.

No listicles, no recycled trend posts. Notes from live accounts, written by the people running them.

Two-thirds of searches now end without a click. Here's what still gets you found.

What zero-click search and AI Overviews actually changed for Indian businesses — and the query types that still send traffic.

Response-rate data from our own client accounts, and the follow-up sequence structure that works.

Book a free audit. We'll show you exactly where enquiries are leaking and what we'd fix first — no obligation, no pitch deck.