Ad Spend Optimised To Revenue, Not Impressions
Rising CPCs and flat pipeline usually means the account is optimised for the wrong number. We build and run Google, Meta and video campaigns tied to closed revenue — with you inside the ad account, not reading a slide about it.
Get My Free Ad Account Audit
Tell us where you are with paid ads & performance and we'll send a specific, no-obligation plan.
No spam. A specialist replies within 4 business hours.
Google Partner · Meta Business Partner · Your data stays yours
Signs Your Ad Budget Is Leaking
Spend going up while pipeline stays flat is a structural problem, not a bidding one.
Cost per lead climbs every month
Usually creative fatigue or a weak landing page
Leads come in but sales says they're junk
Optimising to form fills instead of qualified pipeline
You've never actually seen inside the ad account
Slide-deck reporting hides where the money went
Conversion tracking was never audited
Bad signal means the algorithm optimises to noise
What Paid Performance Covers
Media buying and creative run together, reviewed weekly, reported against revenue.
Google, Meta and video campaign build
Landing page and creative testing
Budget pacing and bid strategy
Weekly ROAS review and optimisation
Full-funnel structure from cold audiences to retargeting
Conversion tracking audited before a rupee is spent
Creative refreshed on a schedule to fight ad fatigue
Competitor spend and positioning analysis
Transparent reporting — you see the ad account, not a slide
Where this work pays off fastest
Same discipline, different levers depending on how your buyers decide.
Real Estate
Project campaigns with site-visit optimisation and locality-level targeting.
Budget goes to buyers in your micro-market, not clicks from another city.
D2C & Ecommerce
Catalogue and creative-led campaigns tuned to blended ROAS and repeat purchase.
Scale spend without watching contribution margin quietly disappear.
Education
Admission-cycle campaigns with lead scoring built into the funnel.
Counsellors spend their day on applicants who are actually likely to enrol.
Healthcare (Elective & Clinics)
Compliant, condition-led campaigns with call and booking tracking.
Appointments you can attribute, not enquiries nobody can trace.
Home Services & Local Trades
Local search and call-only campaigns with service-area bidding.
The phone rings from the postcodes you can actually serve profitably.
B2B & Manufacturing
Intent-led search plus LinkedIn and retargeting for long buying cycles.
Pipeline, not form fills — measured against deals your sales team closes.
Questions we get asked before signing
What's the minimum ad budget you work with?
We typically recommend a minimum of ₹40,000–50,000/month in ad spend (separate from our management fee) to gather enough data for the algorithm to optimise properly. Below that, we'll usually recommend starting with SEO or organic social instead.
Which platforms do you run — Google, Meta, or both?
Whichever matches how your buyers actually search and browse. Google captures existing intent, Meta creates it. Most accounts we run use both in a complementary structure — we'll recommend the split on the discovery call based on your category.
How fast will we see results?
Search campaigns can generate leads within days of launch since they capture existing demand. Meta and video campaigns typically need 2–3 weeks of data to optimise properly. We review performance weekly from day one, not just at month-end.
Do you handle the ad creative too, or just media buying?
Both. Creative and media buying are optimised together, since the best-targeted campaign still fails on weak creative. We test multiple ad variations on a rolling schedule rather than running one static creative until it fatigues.
Pairs well with
Ready to See What's Actually Happening in Your Ad Account?
Book a free audit. We'll show you exactly where enquiries are leaking and what we'd fix first — no obligation, no pitch deck.