B2B Trade & Distribution
From invisible in search to a pipeline the sales team can plan around
A full-funnel rebuild — new site, technical SEO foundation and intent-led paid search — turned a brochure presence into a measurable enquiry engine.
3.4×
Increase in qualified enquiries
-38%
Cost per qualified lead
Top 3
Rankings across core commercial keywords
The challenge
BridgeTrade had a site that ranked for its own brand name and almost nothing else. Enquiries arrived through referrals, ad spend ran without conversion tracking, and nobody could say which channel produced a deal.
Website DevelopmentSEO360™Paid Ads & PerformanceMarketing Automation & CRM
What we did
- Rebuilt the site around buyer-intent service pages with tracking wired before launch
- Technical SEO fixes to unblock indexing, plus a topic-cluster content plan
- Rebuilt paid search around commercial-intent queries and negative keyword hygiene
- WhatsApp and CRM automation so every enquiry gets a response within minutes
“The difference is that we finally know which activity produced which deal — and the team is accountable to that number, not to a slide.”
BridgeTrade
More work
Ready to see where the growth is hiding?
Book a free audit. We'll show you exactly where enquiries are leaking and what we'd fix first — no obligation, no pitch deck.