Manufacturing & Industrial
Specification-led SEO that put an engineering firm in front of procurement teams
Technical spec pages, industry-term content and a rebuilt RFQ flow moved FABCO from word-of-mouth dependence to inbound enquiries from buyers actively comparing vendors.
5.1×
Growth in organic enquiry volume
< 10 min
Median first response to an RFQ
2.7×
Non-brand organic traffic
The challenge
FABCO's capability was strong, but its digital presence described the company rather than the specifications buyers search for. RFQs came by phone, were tracked in a spreadsheet, and often went unanswered for a day.
SEO360™Content MarketingWebsite Development
What we did
- Spec-led product and capability pages built from the phrases procurement teams actually search
- Schema markup and site architecture rebuilt around product and application clusters
- Downloadable datasheets gated behind a short, tracked RFQ form
- Automated RFQ acknowledgement and routing into the sales inbox with scoring
“We used to compete on who the buyer already knew. Now we compete on who shows up when they search the specification.”
FABCO Engineers
More work
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