Education
An admissions funnel that stopped leaking between enquiry and application
Paid campaigns tuned to enrolment rather than form fills, plus WhatsApp-led nurture, lifted completed applications without increasing the admissions budget.
2.2×
Completed applications per cycle
-31%
Cost per enrolled student
68%
Enquiries contacted within 5 minutes
The challenge
Lead volume was never the problem — completion was. Enquiries arrived in bulk during the admission cycle, counsellors could not prioritise, and a large share went cold before the first call.
Paid Ads & PerformanceMarketing Automation & CRMSocial Media Management
What we did
- Rebuilt campaigns around enrolment-stage conversions instead of raw lead volume
- Course and outcome pages rewritten for the questions parents actually ask
- Instant WhatsApp acknowledgement with stage-based nurture sequences
- Lead scoring and counsellor routing so the strongest applicants get called first
“The counsellors stopped drowning in a list. They call the right families first, and the numbers followed.”
The Cohort School
More work
Ready to see where the growth is hiding?
Book a free audit. We'll show you exactly where enquiries are leaking and what we'd fix first — no obligation, no pitch deck.